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By now, we've all adjusted to Zoom meetings and online events, but are you utilizing technology's potential or was there a scramble to move everything digital with a "Phew! That'll do." attitude? In a survey by HubSpot, only 23% of companies were set up for remote work prior to COVID-19; 51% of companies weren't prepared for remote work at all and had to quickly pivot their in-person strategies. However, online events and in-person events were not created equal. This misunderstanding has led to day-long, butt-numbing virtual conferences, Zoom fatigue, and challenges maintaining team enthusiasm and participation. Sound familiar? With a few simple tips, you can learn the formula for effectively engaging your online community.
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SJSU Research Foundation 210 N. 4th Street, 4th Floor, San Jose, CA 95112 Phone: 408-924-7560 Email: mineta-institute@sjsu.edu