Assessing Importance and Satisfaction Judgments of Intermodal Work Commuters with Electronic Survey Methodology

Recent advances in multivariate methodology provide an opportunity to further the assessment of service offerings in public transportation for work commuting. We offer methodologies that are alternative to direct rating scale and have advantages in the quality and precision of measurement. The alternative of methodology for adaptive conjoint analysis for the measurement of the importance of attributes in service offering is implemented. Rasch scaling methodology is used for the measurement of satisfaction with these attributes. Advantages that these methodologies introduce for assessment of the respective constructs and use of the assessment are discussed.

In a first study, the conjoint derived weights were shown to have predictive capabilities in applications to respondent distributions of a fixed total budget to improve overall service offerings. Results with the Rasch model indicate that the attribute measures are reliable and can adequately constitute a composite measure of satisfaction. The Rasch items were also shown to provide a basis to discriminate between privately owned vehicles (POVs) and public transport commuters. Dissatisfaction with uncertainty in travel time and income level of respondents were the best predictors of POV commuting.