A Survey of Viva CalleSJ Participants: San Jose, California, 2017

This report presents the findings from a self-complete paper survey of participants at the Viva CalleSJ open streets event held on Sunday, September 17, 2017. The survey was designed to provide information that would help the City of San José assess the success of the event, guide planning for future Viva CalleSJ events, and inform potential funders and community partners about the benefits of Viva CalleSJ. A total of 860 adults at the event completed the one-page paper survey. Survey findings provide detail about how people traveled to the event, their reasons for attending, what they did at the event, how much physical activity they got, and how much money they planned to spend while at the event. The survey also collected data on respondents’ gender, age, and race/ethnicity.

Notable findings include that over three-quarters of respondents expected to be physically active at the event for more than an hour, over one-third expected to spend more than $20, and 22% volunteered that they played Pokémon GO, an augmented-reality game played on smart phones. The game maker enhanced the game along the 2017 Viva CalleSJ route for that day. This Pokémon GO factor likely explains why more people traveled from outside the City of San José to attend Viva CalleSJ in 2017 than did in the preceding two years.