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Joseph Giglierano is a Professor of Marketing in the
College of Business at San José State University. He holds a B.A. in Political
Science from the College of Wooster in Ohio, an M.P.A. from Ohio State
University, and a Ph.D. in Business Administration from Ohio State University.
His works have been published in numerous periodicals and journals and
presented at many forums and symposia.
He currently teaches high-tech marketing, e-commerce
marketing, and marketing management at the graduate level, and
e-commerce marketing and buyer behavior at the undergraduate level.
Giglierano’s research interests include business
strategy, entrepreneurship, electronic commerce, online marketing,
business-to-business marketing, and marketing management, as well as new technology
development, marketing of new technology and concepts, demand management, and
management education for transportation.
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