Eileen Goodwin is recognized nationally as an expert and innovator in the field of community participation, strategic planning and sales tax programs. She has over thirty years of leadership experience managing complex infrastructure improvement projects. In her former role as Executive Director of the Santa Clara County Traffic Authority, Ms. Goodwin successfully delivered the $1.2 billion Measure A Highway Improvement Program, which included extending Highway 85 by 18 miles and widening Highways 101 and 237. After completing her work with the Traffic Authority, Eileen founded Apex Strategies, where as President she has continued her work assisting public agencies and private parties in favorably positioning their projects and programs with the community and the media. Specific areas of expertise include strategic plans, expenditure plans, program management for sales tax programs, and community outreach for county-wide services. She works on projects related to transportation, water projects, open space, and land use. Ms. Goodwin has a B.A. in Political Science and Film from Claremont McKenna College and an M.S. in Political Communications from the University of Chicago.