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Organizational Affiliations:
Chairman/Professor, Department of Marketing & Quantitative Studies,
SJSU
Work Background:
Dr. Werbel has a good deal of consulting experience involving survey
research. He has been primarily or solely responsible for six consulting
projects using survey research. Each study used a complex and lengthy
questionnaire and two involved the use of stratified sampling. One of
these studies involved encouraging switching from solo driving to
commuting. Although many faculty teach research and conduct survey
research on a consulting basis, only a relatively small subset of this
group ever conducts academic research dealing with research methodology.
He has published two papers dealing with complicated methodological
issues. Note: Dr. Werbel serves as Vice-Chair of IISTPS' Research
Associates Policy Oversight Committee (RAPOC).
Education:
Ph.D., University of Michigan
M.B.A., Northwestern University
B.S.B.A., Northwestern University
Research Interests:
- Transportation Demand & Management
- Surveys & Strategic Planning
- Forecasting/Market Estimation
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